11:38am UK, Thursday November 08, 2007

Drinks giant Guinness is hoping its most expensive advert ever will be a frothy-ever-after success.

180 Guinness dominoes toppling over advertisement

Filming for the ad in Argentina

The ad - called Tipping Point - is its most expensive to date and is part of a £10m marketing campaign.

It features a large-scale game of dominoes which moves on to include suitcases, oil drums, fridges and cars.

It was was directed by Nicolai Fuglsig, who was also behind the Sony Bravia "balls" commercial.

Filming the ad - in an Argentinian village - was the biggest challenge of his career to date, he said.

"It was a really tough job - from the remote, high altitude location to having to frequently reset thousands of props," he explained.

"We worked with hundreds of villagers that had absolutely no understanding of acting or film making - nothing was easy."