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The story behind Apple's "1984" TV commercial: Big Brother at 20.(Mac Beat)

Macworld, January, 2004 by Cellini, Adelia

Content provided in partnership with HighBeam Research

Twenty years ago, Apple's "1984" ad featured a heroine smashing an image of Big Brother--and introducing the brand-new Mac. The ad was a huge success for Apple and is still remembered fondly by Mac enthusiasts today. ********** Yet when it was first shown to Apple's board of directors, the ad was almost spiked on the spot.

"There was a stunned silence at the end of the screening," recalls John Sculley, Apple's CEO at the time. "Two members put their heads in their hands and said, 'You're not really going to run that thing, are you?'" ...

 

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