Master in Relationship Marketing

Goals

The master in Relationship Marketing aims to provide graduates a broad set of integrated dynamic competencies, firmly grounded in knowledge and skills at an advanced level of understanding in the scientific area of Marketing and disclosing of integrate knowledge, apply knowledge, delimit and problem solving, communicate, select and collect/produce information in a professional manner, as well as autonomously learning throughout life.

The main guidelines of this 2nd cycle curriculum rooted in the development of technical advanced vocational skills in Relationship Marketing, which result in the development of vocational skills in order to employability. It also aims to develop scientific capabilities, leading to new knowledge or applications, or to obtain more advanced degrees.

Curricular plan

CodeCurricular Unit Period ECTS Duration
Fundamentos e Evolução do Marketing Relacional1st Semester51st Year
Marketing Estratégico e Planeamento1st Semester51st Year
Psicologia do Consumidor1st Semester51st Year
Marketing Research1st Semester51st Year
CRM – Customer Relationship Management1st Semester51st Year
Opção I1st Semester51st Year
Seminários1st Semester51st Year
Organização e Gestão do Marketing Relacional2nd Semester51st Year
e-Marketing2nd Semester51st Year
Estratégia da Marca2nd Semester51st Year
Comunicação Integrada de Marketing2nd Semester51st Year
Coaching e Teambuilding2nd Semester51st Year
Opção II2nd Semester51st Year
Seminários2nd Semester1st Year
CodeCurricular Unit Period ECTS Duration
Opção IIIYear60Year

Conditions of admission

May apply for access to the cycle of studies leading to master's degree:

  1. Holders of a degree or legal equivalent, in marketing and management, and related areas. 
  2. Holders of a foreign academic degree conferred following a 1st. cycle of studies organized according to the principles of the Bologna Process by a State acceding to this process, in Marketing and Management, and related areas. 
  3. Holders of a foreign academic degree that is recognized as meeting the objectives of a degree at the Technical-Scientific School of Technology and Management, in Marketing and Management, and related areas.
  4. Holders of an academic, scientific or professional who is recognized as attesting the capacity to carry out this cycle of studies by the Scientific-Technical Council of the School of Technology and Management.

More information