Undergraduate in Communication and Media

Goals

The course aims to train professionals with solid theoretical and practical training in communication and media. The students develop competencies for professional practice in the subfields of journalism, communication management and strategic communication. The training enhances production in different languages and technologies.

The curriculum aims to provide students with the following skills and knowledge:

– To understand the history and dynamics of the development of communication and media;

– To distinguish between the purposes and specific characteristics of subfields and professions in the area of communication;

– To understand the organization of media, its main formats and operating dynamics;

– To design, plan and produce appropriate content for different areas of professional activity (information and communication management);

– Identify the characteristics of different media and master production technologies to achieve appropriate solutions for different goals and media (print, audio, video, digital);

– To develop design and production skills for appropriate solutions to be applied to multimedia environments;

– To develop critical analysis and project review skills;

– To understand the legal and ethical frameworks of professional practice in the area;

– To understand the political, economic and cultural frameworks of contemporary societies;

– To reflect on technologies and discourse of the media and their social impact;

– To analyze the processes and contexts of reception of media products;

– To develop research skills in communication;

– To explore critical analysis and self-reflection skills guiding performance and professional development.


Scientific area of the study
Communication Studies

 

Careers 

  • Journalism
  • Communication Management
  • Strategic Communication
  • Advertising
  • Public Relations
  • Press Office
  • Audiovisual and Multimedia Production
  • Media (Press, Radio, TV, Multimedia)
  • Communication, Advertising and Consulting Agencies
  • Communication Offices (public and private institutions)
  • Business Sector in general (communication management and strategic communication)
  • Design Agencies
  • Multimedia Production Companies
  • Content Production Companies

Curricular plan

CodeCurricular Unit Period ECTS Duration
9719301Communication in Portuguese1st Semester121st Year
Communication Theories1st Semester1st Year
9719306Media History and Dynamics 1st Semester41st Year
9719309Contemporary History1st Semester41st Year
Image Theory and Practice1st Semester1st Year
Elective - Foreign Language I1st Semester1st Year
Research in Social Sciences and Communication2nd Semester1st Year
Information and News Genres2nd Semester1st Year
Marketing and Integrated Communication2nd Semester1st Year
9719318Semiotics2nd Semester51st Year
Audiovisual Media2nd Semester1st Year
Elective - Foreign Language II2nd Semester1st Year
Communication Workshop I2nd Semester1st Year
CodeCurricular Unit Period ECTS Duration
9719313Law and Communication Ethics1st Semester52nd Year
9719314Sociology of Communication 1st Semester52nd Year
9719320Political Science and International Relations2nd Semester42nd Year
9719319Journalism Laboratory 2nd Semester52nd Year
9719317Content Production2nd Semester62nd Year
Media and Advertising2nd Semester2nd Year
Aesthetics and Graphics1st Semester2nd Year
Multimedia Technologies1st Semester2nd Year
Communication Workshop II2nd Semester2nd Year
Contemporary World Issues2nd Semester2nd Year
News Production Theories2nd Semester2nd Year
Elective - Journalism and Media Production2nd Semester2nd Year
Elective - Public Relations and Consulting2nd Semester2nd Year
Elective - Editing and Editorial Production2nd Semester2nd Year
Communication Workshop III2nd Semester2nd Year
CodeCurricular Unit Period ECTS Duration
9719321ProjectAnnual103rd Year
Media Analysis1st Semester3rd Year
Media and Business Models Management1st Semester3rd Year
Elective 2 - Master in Communication and Media1st Semester3rd Year
9719331Interneship2nd Semester253rd Year

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