Undergraduate in Marketing

Goals

The degree in Marketing is designed to prepare professionals with multidisciplinary and specialized training for the exercise of activities in marketing areas, able to: identify, define and explain specific concepts, define and solve problems, apply concepts and theories in real world situations; analyze and distinguish different organizational contexts; gather, select, synthesize and communicate information in a professional manner; learn independently and continuously. Thus, it is intended that, at the end of the degree in Marketing, the student can be successful in labor market integration, assuming responsibilities in public or private organizations, both at the top or at the functional level. It is also expected that he/she becomes autonomous and self-requiring, in order to be adaptable to changing professional contexts. Achieving these goals also guarantees a solid basis for further training at higher levels (2nd and 3rd degree cycles).

Curricular plan

CodeCurricular Unit Period ECTS Duration
9205105Financial Accounting1st Semester61st Year
9205101Marketing Management1st Semester61st Year
9205106English1st Semester21st Year
9205103Introduction to Management1st Semester51st Year
9205102Quantitative Methods1st Semester61st Year
9205104Technologies and Information Systems1st Semester51st Year
9205107Consumer Behaviour2nd Semester61st Year
9205108Management Accounting2nd Semester61st Year
9205111Statistics Applied to Marketing2nd Semester61st Year
9205109Corporate Finance2nd Semester61st Year
9205110Basic Economic Concepts2nd Semester51st Year
9205112Communication Models and Techniques2nd Semester11st Year
CodeCurricular Unit Period ECTS Duration
9205118Intercultural Communication1st Semester12nd Year
9205115Market Research1st Semester62nd Year
9205116Human Resources Management1st Semester62nd Year
9205114Management and Commercial Negotiation1st Semester52nd Year
9205117Logistics and Supply Chain Management1st Semester62nd Year
9205113Operational Marketing1st Semester62nd Year
9205121Marketing Communication2nd Semester62nd Year
9205122Law Applied to Marketing2nd Semester62nd Year
9205120Distribution and Merchandising2nd Semester62nd Year
9205123Industrial Marketing2nd Semester52nd Year
9205119International Marketing2nd Semester62nd Year
9205124Seminar2nd Semester12nd Year
CodeCurricular Unit Period ECTS Duration
9205125Business Strategy1st Semester63rd Year
9205127Brand Management1st Semester63rd Year
9205130Innovation and Entrepreneurship1st Semester23rd Year
9205128Elective I - Marketing1st Semester53rd Year
9205129Elective II - Marketing1st Semester53rd Year
9205126Web Marketing and e-Commerce1st Semester63rd Year
9205132Design and Marketing of New Products2nd Semester53rd Year
9205133Relationship Marketing2nd Semester53rd Year
9205134Elective III - Marketing2nd Semester53rd Year
9205135Elective IV - Marketing2nd Semester53rd Year
9205131Marketing Project2nd Semester93rd Year
9205136Corporate Seminar2nd Semester13rd Year

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