Undergraduate in Marketing

Goals

The degree in Marketing is designed to prepare professionals with multidisciplinary and specialized training for the exercise of activities in marketing areas, able to: identify, define and explain specific concepts, define and solve problems, apply concepts and theories in real world situations; analyze and distinguish different organizational contexts; gather, select, synthesize and communicate information in a professional manner; learn independently and continuously. Thus, it is intended that, at the end of the degree in Marketing, the student can be successful in labor market integration, assuming responsibilities in public or private organizations, both at the top or at the functional level. It is also expected that he/she becomes autonomous and self-requiring, in order to be adaptable to changing professional contexts. Achieving these goals also guarantees a solid basis for further training at higher levels (2nd and 3rd degree cycles).

Curricular plan

CodeCurricular Unit Period ECTS Duration
9205201Strategic Marketing1st Semester61st Year
9205202Quantitative Methods1st Semester61st Year
9205203Introduction to Management1st Semester51st Year
9205204Technologies and Information Systems1st Semester51st Year
9205205Financial Accounting1st Semester61st Year
9205206English1st Semester21st Year
9205207Consumer Behaviour2nd Semester61st Year
9205208Management Accounting2nd Semester61st Year
9205209Operational Marketing2nd Semester61st Year
9205210Basic Economic Concepts2nd Semester51st Year
9205211Statistics Applied to Marketing2nd Semester61st Year
9205212Communication Models and Techniques2nd Semester11st Year
CodeCurricular Unit Period ECTS Duration
9205213Distribution and Merchandising1st Semester52nd Year
9205214Management and Commercial Negotiation1st Semester52nd Year
9205215Market Research1st Semester62nd Year
9205216Human Resources Management1st Semester62nd Year
9205217Logistics and Supply Chain Management1st Semester52nd Year
9205218Database Marketing1st Semester32nd Year
9205219International Marketing2nd Semester62nd Year
9205220Content Production2nd Semester52nd Year
9205221Marketing Communication2nd Semester62nd Year
9205222Law Applied to Marketing2nd Semester62nd Year
9205223Corporate Finance2nd Semester62nd Year
9205224Marketing Seminar2nd Semester12nd Year
CodeCurricular Unit Period ECTS Duration
9205225Business Strategy1st Semester63rd Year
9205226Digital Marketing 1st Semester63rd Year
9205227Brand Management1st Semester63rd Year
9205228Visual Communication and Graphic Design1st Semester53rd Year
Elective I1st Semester53rd Year
9205230Innovation and Entrepreneurship1st Semester23rd Year
Elective II2nd Semester153rd Year
9205232Design and Marketing of New Products2nd Semester53rd Year
9205233Relationship Marketing2nd Semester53rd Year
9205234Service Marketing c)2nd Semester53rd Year

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