Master in Relationship Marketing
Goals
The master in Relationship Marketing aims to provide graduates a broad set of integrated dynamic competencies, firmly grounded in knowledge and skills at an advanced level of understanding in the scientific area of Marketing and disclosing of integrate knowledge, apply knowledge, delimit and problem solving, communicate, select and collect/produce information in a professional manner, as well as autonomously learning throughout life.
The main guidelines of this 2nd cycle curriculum rooted in the development of technical advanced vocational skills in Relationship Marketing, which result in the development of vocational skills in order to employability. It also aims to develop scientific capabilities, leading to new knowledge or applications, or to obtain more advanced degrees.
Curricular plan
| Code | Curricular Unit | Period | ECTS | Workload |
|---|---|---|---|---|
| 2037101 | Basic Concepts and Evolution of Relationship Marketing | 1st Semester | 5 | 1st Year |
| 2037102 | Strategic Marketing and Planning | 1st Semester | 5 | 1st Year |
| 2037103 | Consumer Psychology | 1st Semester | 5 | 1st Year |
| 2037104 | Marketing Research | 1st Semester | 5 | 1st Year |
| 2037105 | CRM - Costumer Relationship Marketing | 1st Semester | 5 | 1st Year |
| Elective I | 1st Semester | 5 | 1st Year | |
| Seminars | 1st Semester | 1st Year | ||
| 2037107 | Relationship Marketing Organization and Management | 2nd Semester | 5 | 1st Year |
| 2037108 | e-Marketing | 2nd Semester | 5 | 1st Year |
| 2037109 | Brand Strategy | 2nd Semester | 5 | 1st Year |
| 2037110 | Integrated Marketing Communication (IMC) | 2nd Semester | 5 | 1st Year |
| 2037111 | Coaching and Teambuilding | 2nd Semester | 5 | 1st Year |
| Elective II | 2nd Semester | 5 | 1st Year | |
| Seminars | 2nd Semester | 1st Year |
| Code | Curricular Unit | Period | ECTS | Workload |
|---|---|---|---|---|
| Elective III | Annual | 60 | 2nd Year |
Conditions of admission
People who can apply to the Master’s Degree:
- Holders of an undergraduate degree or a legal equivalent in Marketing, Management, and related fields;
- Holders of a foreign higher education diploma, granted after a first cycle of studies, under the principles of the Bologna Process, by a State, which has subscribed this Process, in Marketing, Management, and related fields;
- Holders of a foreign higher education diploma that is recognized as meeting the objectives of an undergraduate degree by the Technical and Scientific Council of the School of Technology and Management, in Marketing, Management, and related fields;
- Holders of an academic, scientific or professional curriculum that is recognized as certifying the skills to attend this cycle of studies by the Technical and Scientific Council of the School of Technology and Management.
More information
Contacts
E-mail: estudante.internacional@.ipleiria.pt